So, take a good, harsh look at your current situation. Your pricing. Your marketing. Your sales. Your strategy.
Outside of Amazon, SHEIN and Starbucks et al (the billion dollar brands) mainstream brands are in real trouble right now. As the economy squeezes, it’s squeezing the middle and low end of the market.
Want to know who is not squeezed?
The affluent. The luxury end. The top end of the market.
Beyond the obvious (ooooh and it’s soooo obvious if you go and check out LVMH’s market value, the retail spend at Rodeo Drive, and the waitlist for the newest private longevity clinics)... I was reading an article in our local paper yesterday about a THRIVING business - reselling and private shopping for luxury handbags. $50k, $85k, over $100k per bag. They CANT. KEEP. UP. The demand is so great.
So, why are you looking at the middle and the bottom of the market and hanging in there?